Case Study: Protex H™
Bradan Limited are well known in the fish farm industry for their biosecurity and fish stress products, supplying products such as Virkon Aquatic Tablets, Virkon Aquatic, Biosolve, Bradan Padina and Pro-Tex Koi. The latter of which shares a common association with Protex H.
Protex H is a unique nutritional supplement that contains a Tex-Oe extract. If taken before a physically demanding sport, or if you're traveling and suffer from jet lag, Protex H can help reduce or even eliminate the effects of physical stress.
Art is an Option had previously worked on the Bradan Limited website, we were delighted when they approached us to work on this new project. We were asked to deliver 3 key items.
• Logotype / Brand
• Packaging
• Website
Logotype / Brand
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The logotype went through three or four revisions from the original concept and was designed alongside the packaging as this would be its main use.
The logotype had to reflect the dynamics of the product in the market areas Protex H would be aimed at. Art is an Option opted to use Italics and a display typeface from Fontsmith.
Six icons were also created to show a variety of ways in which Protex H can be used.
Packaging
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Art is an Option worked up a variety of solutions as mentioned previously that were developed in conjunction with the Logotype/Brand. The small box had to hold 12 capsules in a foil backed blister pack and a small leaflet on how to take Protex H. We worked closely with the printer in Malta to achieve the best quality possible.
Website
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As an extension of the overall brand, Art is an Option designed the website with the look and energy from the logotype and packing in mind. The purpose of the site was to explain what Protex H was, the benefits of using the product and how to take it.
The site was built using HTML / CSS developed to W3C standards.
If you feel Art is an Option can help your brand develop, or design and develop a website then get in touch.
